About General Wisdom
What We're Building
We're starting with shopping because product data is complex, opinions matter, and finding exactly what you need shouldn't be this hard. Our first product, Sureshop, is where we are investing and iterating over a lot of our initial ideas in the space.
But shopping is just the beginning. We are building our systems and our codebase with the clarity of what can, and will, come next.
Our Philosophy
We believe AI should expand what software can do, not just automate what it already does.
Trust First
Factual accuracy isn't negotiable. AI hallucinations and sloppy text isn't cute, they're failures.
Quality Over Hype
We don't "sprinkle AI" on things. We redesign from first principles.
Human + AI
How can AI, LLMs, and the modern age of the transformer help make the software in your life the best it can be, FOR YOU. We spend a lot of time thinking about this.
Our Team
With many years of Google search and knowledge graph expertise, plus deep experience in AI systems, infrastructure, and agents, we're uniquely positioned to build this future.
We're a small team moving fast: 3 full time employees so far, and soon, you.